Two titans face each other in the world of language translation: artificial intelligence (AI) and human translation. Both have their advantages and disadvantages, and the decision on which method to use depends on various factors.
AI translation in the spotlight
AI has revolutionised translation technology in recent years. AI translation uses advanced machine learning to understand the nuances of language, decipher complex sentence structures and even capture colloquialisms and humour. The results are often more accurate than traditional translation tools. Through the use of Neural Machine Translation (NMT), quality has continuously improved.
When does the use of AI make sense? For repetitive translation tasks with tight deadlines, AI offers fast results. AI can also be an efficient solution where absolute accuracy is not absolutely essential. Companies can use it as a cost-effective supplement to human translation, for example, to penetrate new markets.
Inconsistencies in AI translations
Inconsistencies are a challenge in AI translation, especially for large documents. Technical texts, such as instruction manuals, require consistency, but some AI systems produce different variations of a word. However, modern AI is more advanced and produces fewer variations. By using high-quality AI translation systems and defining a translation glossary, inconsistencies can be minimised.
Advantages of AI in translation
AI-powered translations offer several advantages. High-quality AI tools can deliver high levels of consistency, and the more they are used in translation projects, the more accurate they become over time. AI is fast and efficient, works faster than a human translator and can translate from a single source into multiple languages. It is particularly suitable for recurring tasks where maximum accuracy is not essential.
Why is efficient translation important?
Efficient translation is crucial for multinational companies as they operate in different markets. Misunderstandings can lead to delays in work processes and, in the worst case, even to business-critical problems. Particularly in retail or online customer service organisations, the inability to respond to customer queries in people’s native language can significantly impact reputation and sales potential.
How do human and AI translations differ from each other?
Human translation and AI translation each have their strengths and weaknesses. AI offers speed and ease of use, while many AI solutions are available free of charge. However, AI tends to occasionally misinterpret source texts. Human translation, on the other hand, adds the human touch. A professional translator can work directly with the author of the original text to get feedback and better understand the brief. Human translation may take longer, but usually delivers more accurate results.
Machine vs. human translation: advantages and disadvantages
Are you thinking about using AI translation? There are many benefits to using AI translation platforms. By utilising advanced neural networks, translations can be delivered incredibly quickly. In addition, translations can be created from written or spoken sources. AI-powered software is becoming increasingly sophisticated and is particularly efficient at creating solid first drafts that can be refined by human translators.
For companies that need fast results, there is no better option. It could take a human a day or more to translate 5,000 words. AI – the future of localisation – can deliver a complete translation in the blink of an eye.
AI translators are also extremely user-friendly. Even people with minimal experience can utilise the full functionality of an AI translator, reducing the reliance on human translation both online and in-house.
Deciding between human and machine translation
When weighing up the pros and cons of human and machine translation, cost plays a role. There are many free services available, including popular platforms such as DeepL and Google Translate. Although these NMT solutions are effective, users will need to upgrade to paid subscriptions to reap all the benefits.
However, there are also disadvantages to AI-supported translations. Even the best systems are not completely error-free. Many struggle to understand the nuances and complexities of language, as well as the client’s terminology and tone, which can lead to misinterpretation. This may not be a major problem when translating a simple communication within the organisation, but it should be avoided when translating important documents such as legal texts or medical reports.
What if I want the best of both methods?
Then here is another option for you: a cost-effective AI translation followed by professional post-editing. Post-editing ensures that there are no unsightly bloopers, that the grammar is correct and, last but not least, that the tone is perfect. A human post-editor also guarantees that your brand or product is presented exactly as you want it to be in other language markets. In other words, a standardised image, regardless of the language. This saves you time and money, while still allowing you to enjoy the benefits of a professional revision by a human translator.
Post-editing and translations you can rely on
Our team at The Post-Editors provides unbeatable post-editing and translation services using state-of-the-art translation technology and an extensive network of professional linguists working in many languages.
Have we sparked your interest? Then get in touch: info@theposteditors.com
